ovaltine around the world
ON THE SLOPES
Professional skier, Didier Cuche, drinks two cups of Ovaltine each day. For Didier, a day without Ovaltine is a day missed!
Every year the Ovaltine team in Thailand visits around 2000 schools.
Even Thailand's King Rama IX drinks Ovaltine every day.
Every year over 3,200,000,000 mugs of Ovaltine are drunk all around the world!
A 400g can of the International Ovaltine formula contains the soluble goodness of over 10,000 barley grains.
A GLOBAL BRAND
Ovaltine can be bought in over 100 countries around the world.
over the years
Malt syrup is created by the Apothecary Dr Georg Wander in his laboratory in Bern, Switzerland during his investigation of the nutritional qualities of Barley Malt with its complex carbohydrate profile and naturally high vitamin content. Malt extract turned out to be a life-saving restorative product for many small children at the time.
His son Dr Albert Wander carried on his father's work after his death not only did he further enrich his father's formula with milk, egg and cocoa to create the Ovomaltine brand but he was also instrumental in the transition from a syrup to the convenient dried powder product we enjoy today using a revolutionary vacuum oven technology that's still in use, all-be-it on a much larger scale, to this day.
Ovaltine turns orange for the first time!
The Ovaltineys make their first broadcast. The club had its own radio show on Radio Luxembourg, sponsored by the manufacturer.
It acheived 5 million memebers in 1939. This was a time when few people had televisions, and radio was all important as a medium, and had huge audiences.
By the time the 1948 Olympics had come to Wembley, London, Ovaltine had been named as an official sports drink with some 25,000 cups being served up to the competitors.
In 1953 Ovaltine accompanied Sir Edmund Hillary on his Everest expedition, and in 1975 Ovaltine was one of the sponsors of Chris Bonnington's Everest expedition.
Since 1959, Brazilian fast food chain Bob's, the largest competitor to McDonald's in that country, offers milkshakes and sundaes made with Ovaltine, which became a flagship product of the fast-food chain in Brazil.
The Brazilian Ovaltine is unline any other in the world, originating from an assembly line malfunction that made the powder crispier, and is still maintained today.
When the Swiss national football team travelled to the World Cup, Ovomaltine naturally travelled with them - and so stars around the world got a taste for it - like the legendary Brazilian footballer Pele.
Ovomaltine launched as a ready-to-drink tetra pack carton in Switzerland.
Mohammed Ali tours Britain as ambassador for Ovaltine, signing tins of Ovaltine in supermarkets and giving interviews. To see and hear what this boxing legend had to say about Ovaltine - follow this link.
Ovomaltine Switzerland moves from Tetra pack cartons onto bottle format with the slogan - the new Ovo-Drink is not better. But longer!
Ovaltine celebrates its 100th anniversary with a look back...