We use the term ‘cookies’ for all technology that collects information from your device about the use of our applications and websites, the identification of a device, IP address and browser type, demographic data or the URL of the website visited.
This website uses tracking, which includes cookies, to analyse and optimise digital offers and campaigns. You have the right to object to the processing of your personal data at any time.
We divide cookies into the following categories:
“Strictly necessary cookies” make it possible to navigate websites, provide services or remember settings to improve the quality of your visit. Without these cookies, the website would not work. These cookies do not collect any information about you that could be used for marketing purposes or to recognise webpages that you visit.
We use them for the following purposes, for example:
- to remember the data that you entered on order forms if you navigate to various pages in the course of a single browser session;
- to identify your login on a WANDER page;
- to remember the goods and services ordered by you when you reach the checkout page;
- to remember settings chosen by you, e.g. layout, language, preferences;
- to determine whether we have already asked if you would like to fill out a questionnaire;
- to show you as being logged on to our site;
- to share information with partners, so that they can provide a service on our site. The information shared can only be used to provide the service, the product or the function and not for any other purpose.
“Tracking cookies” collect information about how you use our websites. All data collected is anonymous. We use them to:
- compile statistics about how our websites are used;
- determine how effective our ads are (we do not use the data for targeted advertising when visiting other websites);
- identify any errors that occur and thereby improve the website;
- test various web page designs.
“Marketing cookies” are linked to the services provided by third parties, e.g. the functions “Like” and “Share”. Third parties provide this service in return for your visit to our website. We use them to:
- link to social networks such as Facebook, which in turn can use the information about your visit to enable it to carry out targeted promotional campaigns for you on other websites;
- provide advertising agencies with information about your visit in order to be able to display ads that may be of interest to you.
To recognise visitors if they return to a particular website or to see how they interact with a website.
Marketing- and Tracking-Cookie
Google Analytics Remarketing
With Google Analytics Remarketing, interest-related, personal advertising messages that were tailored to you based on your prior usage and surfing behaviour on an end-user device (e.g. mobile phone) can be displayed on one of your other end-user devices (e.g. tablet or PC).
Google Ads and Google Conversion Tracking
To recognise visitors when they click on an ad and subsequently interact with our website.
Google Tag Manager
Marketing- and Tracking-Cookie
|Google Marketing Platform DoubleClick (DV 360)
|To show users relevant ads, improve reports on campaign performance or avoid showing the same ads to a user more than once.
Marketing- and Tracking-Cookie
Serves the following purposes: authentication, security, website and product integrity, performance of website functions, analytics and research, advertising, statistics.
Serves the following purposes: personalisation, settings, login, security and analytics. Pinterest can use third-party analytics modules and security tools.
|Marketing- and Tracking-Cookie
|To determine visitors to our online services as the target group for ad placement. To ensure that our Pinterest ads match users’ potential interests and are not annoying. To understand the effectiveness of Pinterest ads for statistical and market research purposes.
To track preferred user settings.
We use YouTube on this website to integrate videos.
The Facebook plugin allows visitors to share website content on Facebook via their profile.
The Instagram plugin allows visitors to share website content on Instagram via their profile.
The Twitter plugin allows visitors to share website contents on Twitter via their profile.
The WhatsApp plugin allows visitors to forward website contents to their contacts via WhatsApp.
The email plugin allows visitors to forward website contents to their contacts via email. The contents are opened in the user’s default program (e.g. Outlook, Yahoo, Google)
2. Information on cookies from third parties
We use several services on our website from Google LLC (‘Google’, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA or Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland if you reside in the European Economic Area (EEA) or Switzerland) on our website:
- Google Analytics
- Google Analytics Remarketing
- Google Ads and Google Conversion Tracking
- Google Tag Manager
- Google Marketing Platform DoubleClick (DV360)
Google uses technologies such as cookies, web browser storage and tracking pixels that allow us to analyse how you use our website. The information collected on how you use our website can also be transferred to a Google server in the USA or other countries and stored there. You can find more information on the locations of Google’s data centres here.
You can find more information in the Google privacy notice at https://policies.google.com/privacy.
You can find more information on Google’s privacy settings at https://safety.google/privacy/privacy-controls/.
To analyse our website and its users and for marketing and advertising purposes, we use the web analytics service Google Analytics 4.
We use the user ID function. User ID allows us to assign a unique, continuous ID to one or more sessions (and the activities within those sessions) and to analyse user behaviour across devices.
We use Google Signals. This allows Google Analytics to capture additional information about users who have enabled personalised ads (interests and demographics) and ads can be displayed to these users in cross-device remarketing campaigns.
With Google Analytics 4, IP addresses are anonymised by default. This means that your IP address is truncated by Google within Switzerland or the EU/EEA before it is transmitted. Only in exceptional cases is the complete IP address transmitted to a Google server and truncated there.
Google uses this information to create user pseudonyms to evaluate your use of our website, to compile reports on website activity and to provide us with other services associated with website activity and internet use. Google states that the IP address transmitted by your browser as part of Google Analytics will not be combined with other data from Google. When you visit our website, your user behaviour is recorded in the form of events (such as page views, interaction with the website or your ‘click path’) as well as other data such as your approximate location (country and city), technical information about your browser and the end-user devices you use or the referrer URL (the website/advertising material that led you to our website).
You can prevent the collection and transmission of data created by the cookie and related to your use of our website (including your IP address) by Google as well as the processing of this data by Google by downloading and installing the Google Analytics opt-out browser add-on. If you wish to object to Google’s interest-based advertising, you can use the control and opt-out options provided by Google.
An overview of the data use as part of Google Analytics and the measures taken by Google to protect your data can be found on the Google Analytics Help page.
Google Analytics Remarketing
We also use Google Analytics Remarketing functions. This makes it possible to link the advertising target groups created with Google Analytics Remarketing with the multi-device functions of Google Ads. In this way, interest-related, personalised advertising tailored to you based on your previous usage and surfing behaviour on an end-user device (e.g. mobile phone) can be displayed on one of your other end-user devices (e.g. tablet or PC). If you consent, Google links your web and app browsing history with your Google account for that purpose. This allows personalised advertising messages to be published on every end-user device on which you log in with your Google account. To support this function, Google Analytics collects Google-authenticated IDs of the users who are temporarily linked with our Google Analytics data to define and create target groups for multi-device advertising.
You can opt out of multi-device remarketing/targeting permanently by deactivating personalised advertising in your Google account.
d) Google Ads and Google conversion tracking (previously Google Adwords)
Google Ads places a cookie on your computer (‘conversion cookie’) if you visit our website via a Google ad. These cookies deactivate after 30 days, do not contain any personal data and therefore are not used to identify you personally. If you visit particular websites of ours while the cookie is still active, we and Google can detect that you clicked on the ad and were directed to our website. Every Google Ads customer receives a different cookie. It is therefore impossible to track cookies on Ads customers’ websites. The information gathered with the conversion cookie is used to generate conversion statistics for Ads customers who have opted for conversion tracking. These statistics identify the total number of users who click on our ads and which of our websites are accessed by each user afterwards. We do not receive any information that would enable us to identify you personally.
Based on the information gathered, your browser is allocated interest-related categories. These categories are used to publish interest-based advertising.
The data obtained about you with the cookie mentioned above (‘conversion tracking’) is used for the following purposes:
- Target groups with common interests
- User-defined target groups with common interests
- Target groups ready to buy
- Similar target groups
- Demographic and geographic alignment
- Dynamic remarketing
- User lists
Using Google Ads, we reach users who have already visited our website. This means we can present our advertisements to target groups that are already interested in our products and services.
You can prevent cookie storage in general by deactivating cookie storage in your browser. You can also opt out of interest-based advertising by Google Ads by choosing the relevant settings at www.google.de/settings/ads.
You can find more information on terms of service and data protection in relation to Google Ads at https://policies.google.com/technologies/ads.
Google Tag Manager
We also use Google Tag Manager to integrate and manage Google analytic and marketing services on our website. Google Tag Manager enables us to manage our website tags via an interface. The Tag Manager itself, which implements the tags, is a cookie-free domain and does not record any personal data. However, the tool causes other tags to be triggered, which in turn capture data under certain circumstances. In contrast, Google Tag Manager itself does not access this data. If deactivation is carried out at a domain or cookie level, this remains effective for all tracking tags implemented with Google Tag Manager. You can find more information in the usage guidelines for this service:
If you would like to opt out of interest-based advertising by Google Marketing Services, you can use the settings and opt-out options provided by Google: http://www.google.com/ads/preferences.
Google Marketing Platform
When DoubleClick (DV 360) is in use, your browser creates a direct connection with the Google server. We have no influence on the scope and further use of data collected by this Google service and inform you according to our knowledge: By integrating DoubleClick (DV 360), Google is informed that you visited the relevant part of our website or that you clicked on one of our ads. If you are registered for Google services, Google can allocate this visit to your account. Even if you are not registered with Google or are not logged in, the provider could reveal and store your IP address.
Additionally, DoubleClick Floodlight cookies let us know if you carry out particular actions on our website after you launch a display or video ad on Google or another platform via DoubleClick (DV 360) or if you have clicked on it (conversion tracking). DoubleClick (DV 360) uses this cookie to understand the content with which you have interacted on our website so that it can send you targeted advertising later.
You can prevent the storage of cookies through the relevant settings in your browser software.
You can also prevent Google from capturing or processing your data by downloading and installing the browser plugin available at https://adssettings.google.com/authenticated under the menu item Extension for DoubleClick deactivation.
You can also opt out of DoubleClick cookies for many other providers, for example the Digital Advertising Alliance, here.
You can find more information on Google Marketing Platform DoubleClick (DV 360) at https://marketingplatform.google.com/.
Meta Pixel, Meta Custom Audiences and Meta Conversion
We have embedded the Meta Pixel, a code snippet of Meta Platforms Inc., based in the USA, or, if your usual residence is in the European Economic Area (EEA) or Switzerland, Meta Platforms Ireland Ltd, based in Ireland, (‘Meta’) on our website.
With the Meta Pixel, Meta can identify the visitors to our website as the target group for advertisements (‘Facebook ads’ or ‘Instagram ads’). We use the Meta Pixel accordingly to display Facebook and Instagram ads published by us only to those Facebook/Instagram users who have also shown an interest in our online services or who display certain characteristics (e.g. interest in particular topics or products that are determined based on the websites visited) that we send to Meta (‘Custom Audiences’). We use the Meta Pixel to ensure that our Facebook and Instagram ads match users’ potential interests and are not annoying.
The Meta Pixel also enables us to track the effectiveness of Facebook and Instagram ads for statistical and market research purposes by identifying whether users were sent to our website after clicking on a Facebook or Instagram ad (‘conversions’).
If you don’t have a Facebook account, you can opt out of cookie usage for reach measurement and advertising purposes using the opt-out site of the Network Advertising Initiative http://optout.networkadvertising.org/ and also the US website http://www.aboutads.info/choices/ or the European website http://www.youronlinechoices.com/de/praferenzmanagement/.
We have also embedded the TikTok Pixel of the Chinese company ByteDance on our website. The responsible entity is TikTok Pte Ltd, which is based in Singapore. If your usual residence is in the USA, the responsible entity is TikTok Inc, which is based in the USA, or if your usual residence is in the European Economic Area (EEA), the United Kingdom or Switzerland, the responsible entities are TikTok Technology Ltd, which is based in Ireland, and TikTok Information Technologies UK Ltd (‘TikTok’).
With the TikTok Pixel, TikTok can identify the visitors to our online offerings as the target group for advertisements (‘TikTok ads’). We use the TikTok Pixel accordingly to display TikTok ads published by us only to those TikTok users who have also shown an interest in our online services or who display certain characteristics (e.g. interest in particular topics or products that are determined based on the websites visited). In addition to this information, other data such as your IP address or details of the end-user device you are using is also transmitted to TikTok. We also use the TikTok pixel to ensure that our TikTok ads match users’ potential interests and are not annoying. From the moment of transmission, TikTok processes this data under its own responsibility. Accordingly, we have no control over the further processing carried out by TikTok. TikTok states that when data is transferred to countries outside the EEA, the UK or Switzerland, it is ensured through adequacy decisions and EU standard contractual clauses that an adequate level of data protection exists in these countries.
Our website uses Instagram ads, which enable targeted advertisement of our online services on Instagram. Instagram is a service provided by Meta Platforms Inc., based in the USA, or, if your usual residence is in the European Economic Area (EEA) or Switzerland, Meta Platforms Ireland Ltd, based in Ireland, (‘Meta’).
We use retargeting for Instagram ads, which allows us to analyse the activities of our website visitors on or outside of Instagram and Facebook, and to analyse location and other demographic data such as age, gender, language and interests, e.g. apps they use, advertisements they have clicked on or accounts to which they are subscribed, and to find new people similar to our existing clients, to show them targeted advertising.
You can opt out of the recording of your data by Instagram and the use of your data to show Instagram ads. Instagram is a Facebook Inc. company, and you can therefore visit the pages set up by Facebook and follow the instructions for usage-based advertising settings: https://www.facebook.com/settings?tab=ads.
You can also opt out of cookie usage for reach measurement and advertising purposes via the opt-out site of the Network Advertising Initiative http://optout.networkadvertising.org/ and via the US website http://www.aboutads.info/choices/ or the European website http://www.youronlinechoices.com/de/praferenzmanagement/.
You can find more information on data processing by Facebook via Instagram at https://help.instagram.com/519522125107875.
Conversion tracking with Pinterest tag
We also use the ‘Pinterest Tag’ by Pinterest Inc., 651 Brannan Street, San Francisco, CA 94107, USA or Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland if you reside in the European Economic Area (EEA) or Switzerland.
Using Pinterest tags firstly allows Pinterest to define visitors to our online services as a target group for displaying ads (‘Pinterest ads’). We use the Pinterest tag to show Pinterest ads published by us only to those Pinterest users who have also shown an interest in our online services or who display certain characteristics (e.g. interest in particular topics or products that are determined based on the websites visited) that we send to Pinterest (‘ActALike Audiences’). We wish to ensure, with the help of Pinterest tags, that our Pinterest ads match users’ potential interests and are not annoying. We can also deduce the effectiveness of Pinterest ads for statistical and market research purposes by using Pinterest tags to see whether users were sent to our website after clicking on a Pinterest ad (‘conversion’).
The Pinterest tag will connect to Pinterest directly when you launch our website and may store a cookie (a small file) on your device. If you log in to Pinterest after this or visit Pinterest while logged in, the visit to our online services will be noted in your profile. The data collected on you is anonymous for us and cannot be used to identify a user.
You can opt out of the recording of your data by the Pinterest tag and the use of your data to show Pinterest ads. For this purpose, you can load the page set up by Pinterest and follow the instructions for usage-based advertising settings: https://www.pinterest.com/settings/. You must also be logged in to Pinterest. The settings are independent of the platform; in other words, they are implemented for all devices including desktop computers and mobile devices.
If you do not have a Pinterest account, you can also opt out of cookie usage for reach measurement and advertising purposes via the opt-out site of the Network Advertising Initiative http://www.aboutads.info/choices/ or the European website http://www.youronlinechoices.com/de/praferenzmanagement/.
We also use Hotjar, a web analysis service by Hotjar Ltd. Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta.
You may opt out of Hotjar data processing at any time. Hotjar lets users prevent it from working with a ‘Do Not Track’ header, so that no data on the visit to the respective website is recorded. You can find the opt-out option at https://www.hotjar.com/legal/compliance/opt-out.
MyFonts Counter is a web analysis service by MyFonts Inc., 600 Unicorn Park Drive, Woburn, MA 01801, USA. Under the licence terms, this carries out page view tracking which counts the number of visits to our websites for statistical purposes and send this to MyFonts. MyFonts only receives anonymised data.
When you use the ‘Facebook Connect’ button, we only receive the general and publicly accessible information stored in your Facebook profile, depending on your personal privacy settings on Facebook, if you give your express consent before registering on the basis of a corresponding notice about the exchange of data with Facebook. This information includes your user ID, name, profile picture, age and gender.
If you do not want Facebook to assign the data collected via our website directly to your Facebook profile, you must log out of Facebook before visiting our website.
3. Social media plugins
We use social media plugins from social networks on our websites. The integration of plugins and the data processing associated with this serves to optimise our product advertising.
When you visit our websites and a plugin running on the websites is activated, a direct connection is established between your browser and the server of the social network concerned. The content of the plugin will be transferred from the social network directly to the browser and integrated in the websites. The network is therefore informed that you have visited our websites. If you are logged in to the social network, this visit can be allocated to your account. If you wish to interact with the plugins, the relevant information will be transmitted directly to the social network from your browser and stored there.
Even if you are not logged in to the social network during your visit to our websites, data could be sent to the networks from websites with active plugins. The plugin places a cookie with an identifier every time you access the websites. Since your browser includes this cookie automatically every time it connects to a server of the networks concerned, the social networks could in theory create a profile listing the websites accessed by the user associated with the identifier. Under some circumstances, it would then also be possible to attribute this identifier back to a person later – such as when logging in to the social network again in the future.
You can select ‘Block cookies from third parties’ in your browser settings, which will prevent the browser from sending cookies to the server of the social network concerned. However, this may hinder not only the plugins but also the cross-site functionality of other providers under certain circumstances.
The following social networks are integrated in our website using plugins. More information on the scope, type and purpose of data processing, your rights and related options for protecting your privacy and your right to opt out of creating user profiles can be found in the linked privacy notifications of each respective provider.
- Facebook (Facebook Inc., 1601 Willow Road, Menlo Park, CA 94025, USA, or Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland if you reside in the European Economic Area (EEA) or Switzerland:
- Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA or Twitter International Company, One Cumberland Place, Fenian Street Dublin 2, D02 AX07, Ireland if you reside in the European Economic Area (EEA) or Switzerland:
- Instagram (Meta Platforms Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA)
- LinkedIn (LinkedIn Corporation, 2029 Stierlin Ct, Mountain View, CA 94043, USA or LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland if you reside in the European Economic Area (EEA) or Switzerland
- TikTok (TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Irland und TikTok Information Technologies UK Limited, Kaleidoscope, 4 Lindsey Street, London, United Kingdom, EC1A 9HP)
- Pinterest (Pinterest Inc., 651 Brannan Street, San Francisco, CA 94107, USA or Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland if you reside in the European Economic Area (EEA) or Switzerland
- WhatsApp (WhatsApp Inc., 1601 Willow Road, Menlo Park, CA 94025, USA)
4. Pixels, local storage and similar technologies
We also use other technologies on the basis of our legitimate interests, such as tracking pixels and local storage. We use these technologies for purposes such as checking which functions are particularly popular, creating a more personal user experience and publishing advertising that is relevant to users.
Tracking pixels (which are also referred to as clear GIFs, web beacons or pixel tags) are small units of code that are installed on a website, mobile app or ad. These tracking pixels can retrieve certain information via your browser and your device, such as the operating system, browser type, device type and version, referring website, website visited, IP address and other similar information.
Pixels in the newsletter
Our newsletters may contain a ‘web beacon’, a pixel-sized file that launches when you open the newsletter from our server or that of an email marketing service provider, should we use one. During this launch, technical information will firstly be recorded, such as information on your browser and system, as well as your ID address and the time of launch.
This information will be used to improve our newsletter technically using technical data or data on target groups and their reading habits based on the launch location (which can be determine using the IP address) or their access times. The analysis also determines whether the newsletter was opened, when it was opened and which links were clicked. This information can only be allocated to individual newsletter recipients for technical reasons. However, it is neither our intention nor that of the email marketing service, if used, to observe individual users. The analysis also help us recognise our users’ reading habits and to adjust our content or send different content according to our users’ interests.
The analysis of the newsletter and the evaluation of its performance are carried out – subject to the user’s express consent – based on our legitimate interests for the purpose of operating a user-friendly and secure newsletter system which serves both our business interests and our customers’ expectations.
Opting out of the performance evaluation separately is unfortunately not possible; in this case, the entire newsletter subscription must be cancelled or an objection raised.
5. Modification right
We reserve the right to modify or amend these cookie guidelines. Please visit this page regularly to find out about any conditions that have been changed or added.
© WANDER AG 2023