Cookie Guidelines

A cookie is a small file containing information that is sent by a web server to a web browser to enable the server to collect information from the browser. We use cookies on our website on the basis of our legitimate interests. Using the data contained in these files, our website can capture important information to make your interaction on the site more useful and efficient for you. Cookies also allow us to analyse how you use our websites.

We use the term ‘cookies’ for all technology that collects information from your device about the use of our applications and websites, the identification of a device, IP address and browser type, demographic data or the URL of the website visited. 
The legal basis on which we process your personal data using cookies depends on whether we ask for your consent. If we ask for your consent and you give us permission to use cookies, the legal basis for processing your data is your consent. If we don’t get your consent, we process your personal data using cookies on the basis of our legitimate interests (e.g. for analysis and optimisation of our services), or to fulfil our contractual duties if the use of cookies is necessary.

You can revoke the consent you issued or opt out of processing of your data using cookies at any time. You can declare your objection using your browser settings, e.g. by deactivating the use of cookies. 

You will find the relevant information in the Help menu of your browser. Alternatively, you can visit the website http://www.aboutcookies.org. There you will find step-by-step instructions on how to control and delete cookies in most browsers.

We divide cookies into the following categories:

“Strictly necessary cookies” make it possible to navigate websites, provide services or remember settings to improve the quality of your visit. Without these cookies, the website would not work. These cookies do not collect any information about you that could be used for marketing purposes or to recognise webpages that you visit. 
We use them for the following purposes, for example:

• to remember the data that you entered on order forms if you navigate to various pages in the course of a single browser session;
• to identify your login on a WANDER page;
• to remember the goods and services ordered by you when you reach the checkout page;
• to remember settings chosen by you, e.g. layout, language, preferences;
• to determine whether we have already asked if you would like to fill out a questionnaire;
• to show you as being logged on to our site;
• to share information with partners, so that they can provide a service on our site. The information shared can only be used to provide the service, the product or the function and not for any other purpose.

“Tracking cookies” collect information about how you use our websites. All data collected is anonymous. We use them to:

• compile statistics about how our websites are used;
• determine how effective our ads are (we do not use the data for targeted advertising when visiting other websites);
• identify any errors that occur and thereby improve the website;
• test various web page designs.

“Marketing cookies” are linked to the services provided by third parties, e.g. the functions “Like” and “Share”. Third parties provide this service in return for your visit to our website. We use them to:

• link to social networks such as Facebook, which in turn can use the information about your visit to enable it to carry out targeted promotional campaigns for you on other websites;
• provide advertising agencies with information about your visit in order to be able to display ads that may be of interest to you.

In the following we will inform you about services used on our website that are connected with the use of cookies. We will also show you how to stop these services from evaluating your user behaviour on our websites. If we ask for your consent on behalf of a third-party service, the legal basis for this form of data processing is your consent. If we do not obtain your consent, your personal data will be processed on the basis of our legitimate interests (e.g. optimisation, marketing purposes and website design based on user interests).

a) Google services

We use several services on our website from Google LLC (‘Google’, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA or Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland if you reside in the European Economic Area (EEA) or Switzerland) on our website:

• Google Analytics (b) 
• Google Analytics Remarketing (c) 
• Google Ads and Google Conversion Tracking (d) 
• Google Tag Manager (e) 
• Google Marketing Platform DoubleClick (DV360) (f)

You can find more information below on the individual Google services used on our website.
Google uses technologies such as cookies, web browser storage and tracking pixels that allow us to analyse how you use our website. The information collected on how you use our website can also be transferred to a Google server in the USA and stored there. 

If personal data is processed in the USA, we advise you that Google is certified under the Swiss-US and EU-US Privacy Shield Frameworks and offers a guarantee of compliance with Swiss and/or European privacy laws. 

You can find more information in the Google privacy notice at https://policies.google.com/privacy.
You can find more information on Google’s privacy settings at https://safety.google/privacy/privacy-controls/.

b) Google Analytics

To analyse our website and its users and for marketing and advertising purposes, we use the web analysis service Google Analytics. In this context, pseudonymised user profiles are created and cookies used to evaluate how you use our websites, to compile reports on website activities and to provide us with other services associated with the website and internet use. In this process, the following information is collected: IP address, date and time of site access, click path, information on your browser and device, sites visited, referrer URL (the website that led you to our website), location data, purchase activities. This information may also be transferred to third parties if legally permissible or insofar as a third party is commissioned to process this data. 

We only use Google Analytics with IP anonymisation activated. This means that your IP address is truncated by Google within the EU/EEA and Switzerland. Only in exceptional cases is the complete IP address transmitted to a Google server in the US and truncated there. 

You can prevent the storage of cookies through the settings in your browser software. You can also prevent the storage of data created by the cookie and related to your use of our website (including your IP address) by Google and also Google’s processing of this data by downloading and installing the browser plugin available at the following link. An opt-out cookie will be placed to prevent the future capture of your data while visiting our website. However, please note that you might not be able to use all the functions of the website to their full extent in this case. 

Your personal data will be erased or anonymised after 14 months.

You can find more information on the conditions of use and data protection at https://marketingplatform.google.com/about/analytics/terms/ and https://policies.google.com/privacy.

c) Google Analytics Remarketing

We also use Google Analytics Remarketing functions. This makes it possible to link the advertising target groups created with Google Analytics Remarketing with the multi-device functions of Google Ads. In this way, interest-related, personalised advertising tailored to you based on your previous usage and surfing behaviour on an end-user device (e.g. mobile phone) can be displayed on one of your other end-user devices (e.g. tablet or PC). If you consent, Google links your web and app browsing history with your Google account for that purpose. This allows personalised advertising messages to be published on every end-user device on which you log in with your Google account. To support this function, Google Analytics collects Google-authenticated IDs of the users who are temporarily linked with our Google Analytics data to define and create target groups for multi-device advertising.

You can opt out of multi-device remarketing/targeting permanently by deactivating personalised advertising in your Google account.

d) Google Ads and Google conversion tracking (previously Google Adwords)

Google Ads places a cookie on your computer (‘conversion cookie’) if you visit our website via a Google ad. These cookies deactivate after 30 days, do not contain any personal data and therefore are not used to identify you personally. If you visit particular websites of ours while the cookie is still active, we and Google can detect that you clicked on the ad and were directed to our website. Every Google Ads customer receives a different cookie. It is therefore impossible to track cookies on Ads customers’ websites. The information gathered with the conversion cookie is used to generate conversion statistics for Ads customers who have opted for conversion tracking. These statistics identify the total number of users who click on our ads and which of our websites are accessed by each user afterwards. We do not receive any information that would enable us to identify you personally.

Based on the information gathered, your browser is allocated interest-related categories. These categories are used to publish interest-based advertising. 

The data obtained about you with the cookie mentioned above (‘conversion tracking’) is used for the following purposes:

• Remarketing
• Target groups with common interests
• User-defined target groups with common interests
• Target groups ready to buy
• Similar target groups
• Demographic and geographic alignment
• Dynamic remarketing
• User lists

Using Google Ads, we reach users who have already visited our website. This means we can present our advertisements to target groups that are already interested in our products and services.

You can prevent cookie storage in general by deactivating cookie storage in your browser. You can also opt out of interest-based advertising by Google Ads by choosing the relevant settings at www.google.de/settings/ads.
You can find more information on terms of service and data protection in relation to Google Ads at https://policies.google.com/technologies/ads.

e) Google Tag Manager

We also use Google Tag Manager to integrate and manage Google analytic and marketing services on our website. Google Tag Manager enables us to manage our website tags via an interface. The Tag Manager itself, which implements the tags, is a cookie-free domain and does not record any personal data. However, the tool causes other tags to be triggered, which in turn capture data under certain circumstances. In contrast, Google Tag Manager itself does not access this data. If deactivation is carried out at a domain or cookie level, this remains effective for all tracking tags implemented with Google Tag Manager. You can find more information in the usage guidelines for this service: 
https://marketingplatform.google.com/intl/de/about/analytics/tag-manager/use-policy/.
You can find more information on data usage for marketing purposes by Google on the overview site: https://www.google.com/policies/technologies/ads, Google’s data privacy policy is available at https://policies.google.com/privacy.

If you would like to opt out of interest-based advertising by Google Marketing Services, you can use the settings and opt-out options provided by Google: http://www.google.com/ads/preferences.

f) Google Marketing Platform

DoubleClick (DV360) DoubleClick (DV 360) by Google uses cookies to show you relevant advertisements. Using DoubleClick cookies allows Google and its partner websites to only show ads on the basis of previous visits to our or other websites on the internet, to show users relevant ads, to improve reports on campaign performance or to avoid showing the same ad to a user twice. 

When DoubleClick (DV 360) is in use, your browser creates a direct connection with the Google server. We have no influence on the scope and further use of data collected by this Google service and inform you according to our knowledge: By integrating DoubleClick (DV 360), Google is informed that you visited the relevant part of our website or that you clicked on one of our ads. If you are registered for Google services, Google can allocate this visit to your account. Even if you are not registered with Google or are not logged in, the provider could reveal and store your IP address. 

Additionally, DoubleClick Floodlight cookies let us know if you carry out particular actions on our website after you launch a display or video ad on Google or another platform via DoubleClick (DV 360) or if you have clicked on it (conversion tracking). DoubleClick (DV 360) uses this cookie to understand the content with which you have interacted on our website so that it can send you targeted advertising later.

You can prevent the storage of cookies through the relevant settings in your browser software. 
You can also prevent Google from capturing or processing your data by downloading and installing the browser plugin available at https://adssettings.google.com/authenticated under the menu item Extension for DoubleClick deactivation.

You can also opt out of DoubleClick cookies for many other providers, for example the Digital Advertising Alliance, here.

You can find more information on Google Marketing Platform DoubleClick (DV 360) at https://marketingplatform.google.com/.

g) Facebook Pixel, Facebook Custom Audiences and Facebook Conversion

We use the Facebook Pixel by Facebook Inc. (‘Facebook’), 1601 Willow Road, Menlo Park, CA 94025, USA, or Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland if you reside in the European Economic Area (EEA) or Switzerland.

Using Facebook Pixel firstly allows Facebook to define visitors to our online services as a target group for displaying ads (‘Facebook ads’). We use Facebook Pixel accordingly to display Facebook ads published by us only to those Facebook users who have also shown an interest in our online services or who display certain characteristics (e.g. interest in particular topics or products that are determined based on the websites visited) that we send to Facebook (‘Custom Audiences’).

We also use Facebook Pixel to ensure that our Facebook ads match users’ potential interests and are not annoying. We can also deduce the effectiveness of Facebook ads for statistical and market research purposes with the help of Facebook Pixel by seeing whether users were sent to our website after clicking on a Facebook ad (‘conversion’).

Data processing by Facebook takes place within the framework of Facebook’s Data Policy. You can read general information on Facebook ad placement in the Facebook Data Policy: https://www.facebook.com/policy.php. 

You can opt out of the recording of your data by Facebook Pixel and the use of your data to display Facebook ads. For this purpose, you can load the page set up by Facebook and follow the instructions for setting up user-based advertising: https://www.facebook.com/settings?tab=ads. You must be logged in to Facebook. The settings are independent of the platform; in other words, they are implemented for all devices, including desktop computers and mobile devices. 

If you don’t have a Facebook account, you can opt out of cookie usage for reach measurement and advertising purposes using the opt-out site of the Network Advertising Initiative http://optout.networkadvertising.org/ and also the US website http://www.aboutads.info/choices/ or the European website http://www.youronlinechoices.com/de/praferenzmanagement/.

If personal data is processed in the USA, we advise you that Facebook is certified under the Swiss-US and EU-US Privacy Shield Frameworks and offers a guarantee of compliance with Swiss and/or European privacy laws. 

h) Instagram Ads 

Our website uses Instagram ads, which enable targeted advertisement of our online services on Instagram. Instagram is offered by Facebook Inc., 1601 Willow Road, Menlo Park, CA 94025, USA, or Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland if you reside in the European Economic Area (EEA) or Switzerland.

We use retargeting for Instagram ads, which allows us to analyse the activities of our website visitors on or outside of Instagram and Facebook, and to analyse location and other demographic data such as age, gender, language and interests, e.g. apps they use, advertisements they have clicked on or accounts to which they are subscribed, and to find new people similar to our existing clients, to show them targeted advertising.

You can opt out of the recording of your data by Instagram and the use of your data to show Instagram ads. Instagram is a Facebook Inc. company, and you can therefore visit the pages set up by Facebook and follow the instructions for usage-based advertising settings: https://www.facebook.com/settings?tab=ads. 

You can also opt out of cookie usage for reach measurement and advertising purposes via the opt-out site of the Network Advertising Initiative http://optout.networkadvertising.org/  and via the US website http://www.aboutads.info/choices/ or the European website http://www.youronlinechoices.com/de/praferenzmanagement/.

You can find more information on data processing by Facebook via Instagram at https://help.instagram.com/519522125107875.
If personal data is processed in the USA, we advise you that Facebook is certified under the Swiss-US and EU-US Privacy Shield Frameworks and offers a guarantee of compliance with Swiss and/or European privacy laws. 
 
i) Conversion tracking with Pinterest tag

We also use the ‘Pinterest Tag’ by Pinterest Inc., 651 Brannan Street, San Francisco, CA 94107, USA or Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland if you reside in the European Economic Area (EEA) or Switzerland. 

Using Pinterest tags firstly allows Pinterest to define visitors to our online services as a target group for displaying ads (‘Pinterest ads’). We use the Pinterest tag to show Pinterest ads published by us only to those Pinterest users who have also shown an interest in our online services or who display certain characteristics (e.g. interest in particular topics or products that are determined based on the websites visited) that we send to Pinterest (‘ActALike Audiences’). We wish to ensure, with the help of Pinterest tags, that our Pinterest ads match users’ potential interests and are not annoying. We can also deduce the effectiveness of Pinterest ads for statistical and market research purposes by using Pinterest tags to see whether users were sent to our website after clicking on a Pinterest ad (‘conversion’). 

The Pinterest tag will connect to Pinterest directly when you launch our website and may store a cookie (a small file) on your device. If you log in to Pinterest after this or visit Pinterest while logged in, the visit to our online services will be noted in your profile. The data collected on you is anonymous for us and cannot be used to identify a user. 

Data processing by Pinterest takes place within the framework of Pinterest’s privacy policy. You can find general information on Pinterest ad placement in the Pinterest privacy policy: https://policy.pinterest.com/en/privacy-policy.

You can opt out of the recording of your data by the Pinterest tag and the use of your data to show Pinterest ads. For this purpose, you can load the page set up by Pinterest and follow the instructions for usage-based advertising settings: https://www.pinterest.com/settings/. You must also be logged in to Pinterest. The settings are independent of the platform; in other words, they are implemented for all devices including desktop computers and mobile devices.

If you do not have a Pinterest account, you can also opt out of cookie usage for reach measurement and advertising purposes via the opt-out site of the Network Advertising Initiative http://www.aboutads.info/choices/ or the European website http://www.youronlinechoices.com/de/praferenzmanagement/.

If personal data is processed in the USA, we advise you that Pinterest is certified under the Swiss-US and EU-US Privacy Shield Frameworks and offers a guarantee of compliance with Swiss and/or European privacy laws.
 
j) Hotjar

We also use Hotjar, a web analysis service by Hotjar Ltd. Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta.

Using Hotjar technology, we improve our understanding of user experience (e.g. how much time users spend on our website, which links they click, what they like and what they don’t) and this helps us to better understand our users and to optimise the services on our websites. Hotjar works with cookies and other technologies to collect information on user behaviour and devices (in particular, device IP addresses are only recorded and stored in anonymous form), screen width, type of device (unique device identifiers), information on the browsers they use, location (country only) and the language in which they display our website. You can find more information in the Hotjar privacy policy at https://www.hotjar.com/legal/policies/privacy/.

You may opt out of Hotjar data processing at any time. Hotjar lets users prevent it from working with a ‘Do Not Track’ header, so that no data on the visit to the respective website is recorded. You can find the opt-out option at https://www.hotjar.com/legal/compliance/opt-out.

k) MyFonts Counter

MyFonts Counter is a web analysis service by MyFonts Inc., 600 Unicorn Park Drive, Woburn, MA 01801, USA. Under the licence terms, this carries out page view tracking which counts the number of visits to our websites for statistical purposes and send this to MyFonts. MyFonts only receives anonymised data. 

Where applicable, the data is transmitted by activating a JavaScript code in your browser. To completely prevent the execution of JavaScript code by MyFonts, you can install a JavaScript blocker (e.g. www.noscript.net).

You can find more information about MyFonts Counter in the MyFonts privacy policy at https://www.monotype.com/legal/terms-conditions-business#Privacy

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We use social media plugins from social networks on our websites. The integration of plugins and the data processing associated with this serves to optimise our product advertising.
When you visit our websites and a plugin running on the websites is activated, a direct connection is established between your browser and the server of the social network concerned. The content of the plugin will be transferred from the social network directly to the browser and integrated in the websites. The network is therefore informed that you have visited our websites. If you are logged in to the social network, this visit can be allocated to your account. If you wish to interact with the plugins, the relevant information will be transmitted directly to the social network from your browser and stored there. 

Even if you are not logged in to the social network during your visit to our websites, data could be sent to the networks from websites with active plugins. The plugin places a cookie with an identifier every time you access the websites. Since your browser includes this cookie automatically every time it connects to a server of the networks concerned, the social networks could in theory create a profile listing the websites accessed by the user associated with the identifier. Under some circumstances, it would then also be possible to attribute this identifier back to a person later – such as when logging in to the social network again in the future.

You can select ‘Block cookies from third parties’ in your browser settings, which will prevent the browser from sending cookies to the server of the social network concerned. However, this may hinder not only the plugins but also the cross-site functionality of other providers under certain circumstances. 

The following social networks are integrated in our website using plugins. More information on the scope, type and purpose of data processing, your rights and related options for protecting your privacy and your right to opt out of creating user profiles can be found in the linked privacy notifications of each respective provider.
 

• Facebook (Facebook Inc., 1601 Willow Road, Menlo Park, CA 94025, USA, or Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland if you reside in the European Economic Area (EEA) or Switzerland:
  • On fan pages: Joint data controller agreement for personal data (Art. 26 Para. 1 GDPR)
  • Privacy policy
  • Opt-out
  • Privacy Shield certification

 

• Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA or Twitter International Company, One Cumberland Place, Fenian Street Dublin 2, D02 AX07, Ireland if you reside in the European Economic Area (EEA) or Switzerland:
  • Privacy policy
  • Opt-out
  • Privacy Shield certification

 

• Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA)
  • Privacy policy

 

• LinkedIn (LinkedIn Corporation, 2029 Stierlin Ct, Mountain View, CA 94043, USA or LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland if you reside in the European Economic Area (EEA) or Switzerland
  • Privacy policy
  • Opt-out
  • Cookie policy
  • Privacy Shield certification

 

• Pinterest (Pinterest Inc., 651 Brannan Street, San Francisco, CA 94107, USA or Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland if you reside in the European Economic Area (EEA) or Switzerland
  • Privacy policy
  • Privacy Shield certification

 

• WhatsApp (WhatsApp Inc., 1601 Willow Road, Menlo Park, CA 94025, USA)
  • Privacy policy
  • Privacy Shield certification

 

• YouTube videos (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA or Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland if you reside in the European Economic Area (EEA) or Switzerland
  • Privacy policy
  • Opt-out
  • Privacy Shield certification

We also use other technologies on the basis of our legitimate interests, such as tracking pixels and local storage. We use these technologies for purposes such as checking which functions are particularly popular, creating a more personal user experience and publishing advertising that is relevant to users.

Tracking pixels (which are also referred to as clear GIFs, web beacons or pixel tags) are small units of code that are installed on a website, mobile app or ad. These tracking pixels can retrieve certain information via your browser and your device, such as the operating system, browser type, device type and version, referring website, website visited, IP address and other similar information. 
 
Pixels in the newsletter
Our newsletters may contain a ‘web beacon’, a pixel-sized file that launches when you open the newsletter from our server or that of an email marketing service provider, should we use one. During this launch, technical information will firstly be recorded, such as information on your browser and system, as well as your ID address and the time of launch.

This information will be used to improve our newsletter technically using technical data or data on target groups and their reading habits based on the launch location (which can be determine using the IP address) or their access times. The analysis also determines whether the newsletter was opened, when it was opened and which links were clicked. This information can only be allocated to individual newsletter recipients for technical reasons. However, it is neither our intention nor that of the email marketing service, if used, to observe individual users. The analysis also help us recognise our users’ reading habits and to adjust our content or send different content according to our users’ interests.

The analysis of the newsletter and the evaluation of its performance are carried out – subject to the user’s express consent – based on our legitimate interests for the purpose of operating a user-friendly and secure newsletter system which serves both our business interests and our customers’ expectations.

Opting out of the performance evaluation separately is unfortunately not possible; in this case, the entire newsletter subscription must be cancelled or an objection raised. 

We reserve the right to modify or amend these cookie guidelines. Please visit this page regularly to find out about any conditions that have been changed or added.

© WANDER AG 2020